Free tools · For small businesses
29 free tools that give you an actual answer
Not articles about what you should do — calculators that run the numbers on your situation, scores that name your weakest area, and documents you can download and keep. Every one runs in your browser, costs nothing, and needs no account.
Everything here runs in your browser. Your prices, your margins, your customer details and your copy are never transmitted to us or to anyone else. No tool asks for an email address before showing you the result — including the ones that generate a document.
Money
Work out what to charge, what a site costs you, and what it has to earn back.
Website Cost Calculator
Your real three-year cost for a small business website across four routes — DIY, builder, freelancer, agency — including the hours you spend on it.
Cost it outWebsite ROI Calculator
How many extra jobs a month your site has to win to pay for itself, and how long the payback takes at your close rate.
Find my breakevenHourly Rate Calculator
The rate you have to charge to hit your target take-home, once overhead, unpaid admin, holiday and tax are honestly counted.
Work out my rateMarkup vs Margin Calculator
Convert between markup and margin and see the money the mix-up costs you on a real job — the most expensive arithmetic error in small business.
Check my pricing mathMissed Call Cost Calculator
What unanswered calls cost you a year, in dollars, from your own call volume and close rate — and what recovering half of them is worth.
Count the costAd Spend Breakeven Calculator
The most you can afford to pay for a click and for a lead before advertising starts losing money on your funnel.
Set my ceilingPricing Confidence Test
Twelve forced choices where claiming one strength costs you another. Scores four pricing habits and names the one that is costing you money.
Take the testGet found
Score and fix the things that decide whether a stranger can find you at all.
Website Readiness Score
Six dimensions, forced choices, one honest number — plus the single weakest thing about your site and a fix sized to one week.
Score my siteGoogle Business Profile Audit
Twenty-two checks weighted by how much each one actually moves the local pack, scored against your profile as it stands today.
Audit my profileWebsite Copy Grader
Paste your homepage headline and opening paragraph. Get a reading grade, a hedge-word count, and the exact vague phrases to cut.
Grade my copyWebsite Must-Haves by Trade
What customers in your specific trade look for on a website — searchable across 66 trades, with the gaps in the data flagged.
Find my tradeLocal Business Schema Generator
Valid LocalBusiness JSON-LD for your address, hours and services — the structured data Google reads, generated and ready to paste.
Generate my schemaReview Request Generator
Ready-to-send review requests for text, email and in person, written for your trade and the moment you are asking.
Write my requestsName & brand
Test a name properly before it ends up on a van, and build the look around it.
Business Name Generator
Type a word and pick your industry to get twelve brandable business names instantly, each with an honest domain hint.
Generate namesBusiness Name Strength Test
Score the name you already have across six dimensions — including the spell-it-over-the-phone test that kills most of them.
Test my nameLLC Name Rule Checker
Check a proposed LLC name against the naming rules almost every state shares — and see plainly what this cannot check for you.
Check my nameName Recall Test
Your name is shown among decoys, then hidden. Type back what you remember. Memorability measured instead of asserted.
Run the testColor Palette Generator
Pick a base color and a harmony to get five coordinated brand colors — lock your favorites, shuffle the rest, export CSS variables.
Build a palettePaperwork
Documents you can keep — generated in full, never held behind a form.
Invoice Generator
Fill in a form and download a clean, printable PDF invoice in your browser — no sign-up, no watermark, totals calculated for you.
Make an invoiceQuote & Estimate Generator
A printable quote with line items, optional extras, tax and an expiry date — the document that wins the job before the invoice exists.
Build a quotePrivacy Policy Generator
Answer nine questions about what your site actually collects and download a policy that says only what is true about you.
Generate my policyEmail Signature Generator
A clean HTML signature that survives Gmail, Outlook and Apple Mail — copy it straight in, or take the raw HTML.
Make my signatureQR Code Generator
Make a scannable QR for a website URL, contact card, or Wi-Fi network — download as PNG or SVG. The codes never expire.
Make a QR codeLaunch
Step-by-step through the parts of going live that actually go wrong.
Website Launch Plan
Give a launch date and get a real dated plan back — every task on the day it has to happen, counted backwards from go-live.
Plan my launchConnect a Domain Walkthrough
Point your domain at your site one step at a time, branched by your registrar, with the exact records and the wait times named.
Walk me through itGoogle Business Profile Setup
Claim and verify your profile step by step, with the specific thing that goes wrong at each step and how to recover from it.
Start the setupMove Your Website Walkthrough
Move off Wix, Squarespace, WordPress or a Facebook page without losing your rankings, your email, or a day of uptime.
Plan the moveDomain Extension Guide
A searchable reference for 40 domain endings — who trusts them, who can register them, and where the renewal price jumps.
Browse extensionsPractice
Short, scored, replayable drills. They teach a real defence on the way through.
Why these are free, and why there is no email gate
Free tools earn links, and links help real businesses discover Black Nile. That is the honest commercial reason and we would rather say it than pretend otherwise. The reason there is no form in front of any deliverable is a judgement about what the exchange is worth: a tool that computes your breakeven and then holds it hostage for an email address has not helped you, it has taken something from you. Every result and every document here is yours immediately.
They are also all client-side, which is not just an implementation detail. It means your margins, your customer names and your draft copy never reach a server — ours or anyone else’s — and it means the tools keep working if we are having a bad day.
How to use these
Three sequences that actually work
Most of these tools are more useful in an order than on their own.
Starting a business
- 1.Test your name properly, then check it will survive being said out loud
- 2.Check it against the LLC naming rules before you file
- 3.Work out the rate you have to charge to live on it
- 4.Plan the launch with real dates
Getting found
- 1.Score your website across the six things a stranger checks
- 2.Audit your Google Business Profile and work the priority list
- 3.Grade your homepage copy and cut what carries no information
- 4.Start the review habit with messages already written
Fixing the money
- 1.Find the pricing habit costing you most
- 2.Get the markup and margin arithmetic right
- 3.Count what missed calls are costing you a year
- 4.Set your ceiling before you spend anything on ads
Your business is one conversation away from a real website.
Every tool here connects to the same thing — a complete, branded site you can publish in about a minute, free.